If anyone feels that comparing CBS Parount’s toy tie-in marketing to Pakleds is unfair, I submit this evidence:
Comment on [deleted]
Stamets@startrek.website 1 year agoDisney are masters at marketing. CBS/Paramount have no clue what they’re doing.
In other words, when it comes to marketing (and a considerable number of other decisions) Disney are the Romulans. Don’t always make the right decision, and they definitely don’t make friends, but they’re effective and insidious.
CBS/Paramount might as well be Pakleds. Effectively braindead and somehow stumbling through just enough success to keep themselves alive.
MajorHavoc@lemmy.world 1 year ago
aaaa@lemmy.world 1 year ago
It wasn’t even necessarily Disney’s lead on this one. Lucasfilm has always used Star Wars as a vehicle to sell toys, and that didn’t change since the Disney acquisition.
Grabbed, Disney is good at that as well, so it was a pretty good match up.
VindictiveJudge@startrek.website 1 year ago
“I don’t have a big enough helmet to approve production of moopsy plushes.”