Comment on [deleted]

• Stamets@startrek.website ⁨1⁩ ⁨year⁩ ago

  Disney are masters at marketing. CBS/Paramount have no clue what they’re doing.

  In other words, when it comes to marketing (and a considerable number of other decisions) Disney are the Romulans. Don’t always make the right decision, and they definitely don’t make friends, but they’re effective and insidious.

  CBS/Paramount might as well be Pakleds. Effectively braindead and somehow stumbling through just enough success to keep themselves alive.

  source

  • VindictiveJudge@startrek.website ⁨1⁩ ⁨year⁩ ago

    “I don’t have a big enough helmet to approve production of moopsy plushes.”

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  • MajorHavoc@lemmy.world ⁨1⁩ ⁨year⁩ ago

    If anyone feels that comparing CBS Parount’s toy tie-in marketing to Pakleds is unfair, I submit this evidence:

    duckduckgo.com/?q=start+trek+toy+helmet

    source
  • aaaa@lemmy.world ⁨1⁩ ⁨year⁩ ago

    It wasn’t even necessarily Disney’s lead on this one. Lucasfilm has always used Star Wars as a vehicle to sell toys, and that didn’t change since the Disney acquisition.

    Grabbed, Disney is good at that as well, so it was a pretty good match up.

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