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The same idiot that didn’t immediately greenlight Strange New Worlds. Also happens to be the same idiot staring at Star Trek: Legacy and deciding whether or not to greenlight it.

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Especially_the_lies@startrek.website ⁨1⁩ ⁨year⁩ ago
Disney did it right with the freaking porgs when Episode VIII dropped. Those things were everywhere

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- Stamets@startrek.website ⁨1⁩ ⁨year⁩ ago
  Disney are masters at marketing. CBS/Paramount have no clue what they’re doing.
  
  In other words, when it comes to marketing (and a considerable number of other decisions) Disney are the Romulans. Don’t always make the right decision, and they definitely don’t make friends, but they’re effective and insidious.
  
  CBS/Paramount might as well be Pakleds. Effectively braindead and somehow stumbling through just enough success to keep themselves alive.
  
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  - VindictiveJudge@startrek.website ⁨1⁩ ⁨year⁩ ago
    “I don’t have a big enough helmet to approve production of moopsy plushes.”
    
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  - MajorHavoc@lemmy.world ⁨1⁩ ⁨year⁩ ago
    If anyone feels that comparing CBS Parount’s toy tie-in marketing to Pakleds is unfair, I submit this evidence:
    
    duckduckgo.com/?q=start+trek+toy+helmet
    
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  - aaaa@lemmy.world ⁨1⁩ ⁨year⁩ ago
    It wasn’t even necessarily Disney’s lead on this one. Lucasfilm has always used Star Wars as a vehicle to sell toys, and that didn’t change since the Disney acquisition.
    
    Grabbed, Disney is good at that as well, so it was a pretty good match up.
    
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