Consensually choosing to share my location with my wife is not the same as not caring about my data being collected or sold. I don't have any intention to break her trust, but that has nothing to do with why we share location. It's all about safety and convenience. I know when she's working late. She knows when I made it back to my car safely after a night out. I know when she's on her way home, even when she forgets to text me, so I can start cooking. As two gay women in a conservative area, it just made sense.