The article mentioned Apple implementing ad blocking which affected Googles revenue, but I think the author forgot extensions. I had read that adblockers were eating into Google’s revenue at an alarming rate.

So first adblocks were compromised (was it Adblock or Adblock Pro that had that whitelisting controversy?). When that didn’t work, they took advantage of quicklinking/tracking people through Google AMP links, which also allowed advantages to be given to Facebook tracking through Androids and Chrome users as well as ad bidding (Jedi Blue - a “mindtrick” these assholes named it) in exchange for FB not setting up a competing ad service plan/ecosystem. And now we’re here, with Google disabling extensions altogether and just straight up tracking you directly in Chrome.

Adblocking really, really screwed them over. On one hand good, but on the other fuck Google.