Personally, its a combination of the following reasons:
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I’m not held to another server, and self-hosting my own makes sure that whomever hosting the server doesn’t just close the doors one day and decide they’re no longer going to do so
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I find it fun to setup my own services, like Matrix, Lemmy, Mastodon, etc
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I control what servers are blocked / defederated from, from my knowledge though defederating on Matrix doesn’t happen nearly as often as it does for ActivityPub based platforms however.
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I created Matrix accounts for some of my family members to communicate with, and if they lose the password I know that I can reset it for them rather than hoping they setup the account recovery info correctly.
NorthWestWind@iusearchlinux.fyi 1 year ago
I can setup bridges, so I can communicate with any other messaging systems (whatsapp, discord) within matrix