In a real ‘what if’ moment for Taito he even “made a prototype for a new games console, but that was not approved by the sales team as they were purely focused on arcade games.”

The Taito sales team, as it was back then, hovers in the background of Nishikado’s recollections like a ghost: it clearly exerted great influence on what the company would allow the creatives to make.

Marketing people are bunch of idiots. They stop real creativity and replace it with copies of what succeed somewhere else.