Conspiracy theory of mine - I’m European, so not sure if valid for the other side of the pond, but there was a massive campaign here to recycle the bottle caps by donating them for the creation of incubators for premature births. The local authorities placed massive donation boxes shaped like a heart and they were getting filled constantly. Then they started attaching the bottle caps to the bottle and somewhere deep inside I strongly believe that out there, there is an absolute evil cunt who only feels something when a baby dies, so he wants fewer donated caps, because deep inside he knows people don’t care enough to snap the cap off.