The ads-based business model is one of the main reasons so much of the internet sucks so bad. It should either be completely free or run on donations or subscriptions.

I don’t have an issue with YouTube ads because I’ve never actually had to see any - thanks to adblocking. But when they eventually figure out how to prevent that, I’d rather just pay a monthly fee than deal with ads. I think their pricing is completely reasonable, and I can’t morally justify blocking ads - I do it because it’s easy and free. Honestly, I’ve subscribed to services that cost more and give me less value than YouTube does.