Legit I think it’s to shift the focus away from helping other people for the sake of being nice and onto uniting together to fight a common enemy - the bosses, corporations, etc. Dale the machinist from Alabama isn’t going to go to the protest to protect trans latinx PoC out of the kidness of his own heart but he might if he realizes it’s part of a larger project to go out to take back his rights from the people fucking him over, and fuck over his boss. Young men are drawn to masculinity and militaristic language right now, and left wing politics can be easily framed in those terms. Yes, being good to other people should be good in its own right but a lot of people don’t see it that way and we need to get them on our side too.