Coordinated astroturfing on reddit isnt even a new thing. I had the chance to watch how the whole marketing efforts for the Burnout Paradise remaster unfolded from the very first minute . That was back in 2018. It was so blatant how all the posts popped up on the same minute on several different subreddit and then slowly filled with obvious shill comments which got unnatural ammounts of upvotes. I mean there was also some natural engagement. Its still a beloved franchise. But that made it even easier to pick out the tonedeaf marketeer comments since the remaster wasnt that great and it already showed in the prerealse footage. But astroturfing was probably a thing from the very beginning of reddit. But thats the first example i noticed because it was just so obvious.