This is a win for everyone in Europe, and possibly beyond. [Emphasis mine.] Companies may no longer secretly track your behavior based on “consent” given under pressure. Hopefully, this will not only put an end to these dubious practices, but also to those pesky cookie banners.

But we’re not there yet. Regulators have ruled the system illegal, and the court’s ruling has now confirmed it. Still, the companies making billions from this model won’t stop on their own. That’s why European regulators must now truly step up: enforce the law and make sure these companies actually comply.

Regulators try not to get compromised by lobbyists when billions of dollars are at stake.

I sincerely wish you good luck.