Apple is significantly behind and arrived late to the whole AI hype, so of course it’s in their absolute best interest to keep showing how LLMs aren’t special or amazingly revolutionary.
They’re not wrong, but the motivation is also pretty clear.
They need to convince investors that this delay wasn’t due to incompetence. The problem will only be somewhat effective as long as there isn’t an innovation that makes AI more effective.
If that happens, Apple shareholders will, at best, ask the company to increase investment in that area or, at worst, to restructure the company, which could also mean a change in CEO.
Maybe they are so far behind because they jumped on the same train but then failed at achieving what they wanted based on the claims. And then they started digging around.
Yes, Apple haters can’t admit nor understand it but Apple doesn’t do pseudo-tech.
They may do silly things, they may love their 100% mark up but it’s all real technology.
The AI pushers or today are akin to the pushers of paranormal phenomenon from a century ago. These pushers want us to believe, need us to believe it so they can get us addicted and extract value from our very existence.
Apple always arrives late to any new tech, doesn’t mean they haven’t been working on it behind the scenes for just as long though…
homesweethomeMrL@lemmy.world 5 weeks ago
“Late to the hype” is actually a good thing. Gen AI is a scam wrapped in idiocy wrapped in a joke. That Apple is slow to ape the idiocy of microsoft is just fine.