Absolutely, and being repeatedly reminded to get your COVID or measles shots is “positive” propaganda. Herd immunity is objectively a good thing, but any sort of PSA is propaganda. (please get your shots)

It’s like the word “consequence”, people always think consequences are always bad, when you could say “I got rich as a consequence of winning the lottery”, or, re-worded, “I won the lottery, and consequently, I became rich”.