Yeah, I didn’t consider that the exchange rate in 2012 was really good. With the new price and today’s exchange rate, it would be $180 NZD, which isn’t the end of the world, but feels kind of wrong because electronics generally get cheaper the longer they’re on the market.

That being said, it isn’t just Kindles. Kobos used to be ridiculously cheap, and now they’re the same price as Kindles if not more.