I already have some folks interested in joining. I didn't want it to be attached to me as a personal entity, so no. I don't think it's backwards. You can't ask people to come to a restaurant that doesn't exist yet.

Maybe it is. I've never run a business. So this might all flop. But I have to try at least. I personally believe the Fediverse is the next evolution of the web. And we need to help it where ever we can.