The promise was that people would literally stop going to real life music shows to watch them on Second Life, buying fake cans of sponsored Coca-Cola and inviting friends to one night stands on their digital flats.

The reality is that we forgot about the game in less than two years and the surviving community is small, even if they pay a lot.

That’s exactly what’s going to happen to AI agents promising to replace an entire department or the creative team in a studio.