Rocket Mortgage has this commercial they run that shows some schlub walking into his house holding three bags of groceries while the voiceover talks about how it used to be six bags. Then the guy’s house starts talking to him about how he could mortgage his small bit of equity … and spend the money on fucking groceries. It’s depressing to think about the level of financial illiteracy - not to mention desperation - that could lead somebody to go into debt for food. Not to mention the utter depravity of building a business around taking advantage of such people.