Not necessarily selling below cost. They can save money in all sorts of ways:
- charging brands to put their products in the best shelves
- fridges and shelves with ads and product names (often provided for free by the brands)
- bigger sales volume reduce cost of storage, reduce amount of expired products and as you said, also guarantee a better price when acquiring the goods.
- they have much more data on what sells at what price
- they know very well what kind of products people will check the price for and which ones they’ll just buy in whatever store they are already at (so they put a lower price on product X to get people in the store and then a higher price on product Y to cover for it)
- they own multiple store brands, with different price ranges, so they can make one store generate profit for both of them similarly to the previous point.
- they do all sorts of sketchy stuff to get tax breaks, insurance claims and other stuff that may have give them some money back
- they may sometimes move products between stores to sell everything that might be expiring soon
- they have their own product brands that they can save money on
- in some places they may re-package stuff to artificially extend their shelf life.
- probably a lot more stuff I never even considered.
trolololol@lemmy.world 1 week ago
The theory is good but in practice we know it’s the greed that drives the prices. Just look at what the big ones charge compared to local grocer with less middle men.