Comment on A growing number of young chinese people are avoiding Starbucks Coffee. US executives are furious.

hark@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

Billionaire Howard Schultz, Starbucks’s former CEO, insisted that Starbucks would not enter a price war in China. He claimed “as chinese customers become more knowledgeable about coffee, they will want to upgrade from lower-end or discounted products”

They got more knowledgeable about coffee which is precisely why they’re choosing places other than starbucks.

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