I’m not so sure about that, they studied Starbucks’ quasi-monopoly for quite some time and then decided to beat them with better coffee.
So at least they had a plan, unlike KFC with their “me too” approach. That stuff is so bad I’ll rather risk headaches on a 10h flight than to refuel with that garbage.
OrteilGenou@lemmy.world 4 weeks ago
I didn’t know about the US but in Canada McDonald’s uses the supplier that used to supply Tim Hortons back before their coffee was enshittified by the corporate grindhouse, which makes McDonald’s coffee about the best option short of true coffee houses