Comment on A growing number of young chinese people are avoiding Starbucks Coffee. US executives are furious.
Angry_Autist@lemmy.world 5 weeks agoAnd Fosters positioned itself as a premium import beer when the real reason they sold it here was no one in Australia would touch the stuff
Marketing is lying and we shouldn’t let them get away with it by calling it positioning
Korhaka@sopuli.xyz 5 weeks ago
They sell it as a premium product in the US? That is funny.
Angry_Autist@lemmy.world 5 weeks ago
Hmm, it was less a ‘premium’ and more it was selling the rough, laid back, no bullshit lifestyle as presented by Paul Hogan in Crocodile Dundee
So it wasn’t really marketed as a ‘quality’ beer as much as a personality accessory
Most of the world jokes about American beer being basically water and they aren’t wrong, but man Fosters has even less body than coors light