Comment on A growing number of young chinese people are avoiding Starbucks Coffee. US executives are furious.
lowered_lifted@lemmy.blahaj.zone 5 weeks agoStarbucks positions itself internationally as an ultra premium brand. I remember visiting one in Thailand and being astounded that the prices were the same as the USA, just converted to bhat. This meant that a single drink could cost like half a day’s wages for a poor Thai person. I imagine the situation in China used to be similar before wages and purchasing power caught up. Now that consumers in China know enough about coffee to tell that Starbucks is crap, they won’t pay American prices for it any more, and it’s got Starbucks sweating.
Angry_Autist@lemmy.world 5 weeks ago
And Fosters positioned itself as a premium import beer when the real reason they sold it here was no one in Australia would touch the stuff
Marketing is lying and we shouldn’t let them get away with it by calling it positioning
Korhaka@sopuli.xyz 5 weeks ago
They sell it as a premium product in the US? That is funny.
Angry_Autist@lemmy.world 5 weeks ago
Hmm, it was less a ‘premium’ and more it was selling the rough, laid back, no bullshit lifestyle as presented by Paul Hogan in Crocodile Dundee
So it wasn’t really marketed as a ‘quality’ beer as much as a personality accessory
Most of the world jokes about American beer being basically water and they aren’t wrong, but man Fosters has even less body than coors light