Comment on A growing number of young chinese people are avoiding Starbucks Coffee. US executives are furious.

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lowered_lifted@lemmy.blahaj.zone ⁨1⁩ ⁨week⁩ ago

Starbucks positions itself internationally as an ultra premium brand. I remember visiting one in Thailand and being astounded that the prices were the same as the USA, just converted to bhat. This meant that a single drink could cost like half a day’s wages for a poor Thai person. I imagine the situation in China used to be similar before wages and purchasing power caught up. Now that consumers in China know enough about coffee to tell that Starbucks is crap, they won’t pay American prices for it any more, and it’s got Starbucks sweating.

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