I can sympathize with not having the money to pay for a search engine when others are free. Aside from the great results, I like the idea of paying for a search engine.

“If you aren’t paying for the product, you are the product being sold” is true, and I don’t want to use a search engine that is trying to sell me to advertisers. I want the company’s goals to be aligned with mine as a user. I want them to worry about making me happy as a user, not finding ways to show me ads.