Comment on Australians are obsessed with SUVs and huge utes, but experts say they are making our roads deadlier

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UnfortunateDoorHinge@aussie.zone ⁨3⁩ ⁨days⁩ ago

It’s expensive to develop a car in general because of ever increasing safety and tech requirements. It’s probably $10k of safety equipment per car. That’s part of the reason why the Yaris is $30k right now. The days of mass producing a small car on razor thin margins is incredibly risky and offers little reward.

The other thing is a change in consumer demand. People will happily fork out more for larger vehicles, and some will fork out tonnes for off-road based cars. These can offer very healthy margins.

There’s is also cleaver marketing, in that in large parts of Australia, you “must” have a big 4wd. I have driven my Suzuki all around Australia can safely say you don’t need a 4wd unless you plan on going off-road.

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