Notice how the lines the 7/10" is attached to go from one side of the miniature globe to the other? This indicates that measurement is meant to be a diameter. Looking back at the paragraph before he talks about 0.35" being Earth’s Schwarzschild Radius. Radius is half of diameter so doubling that radius you get 0.7 or 7/10" across at which the Earth would become a black hole.

That’s what that mini diagram is showing.