Because they need to sell papers?
Comment on Did the western world just suddenly go back to pretending wrestling is "real" for some reason?
skulblaka@sh.itjust.works 2 weeks agoThis still doesn’t explain why Cena’s victory is being reported to much hype in the sports sections.
faythofdragons@slrpnk.net 2 weeks ago
UnderpantsWeevil@lemmy.world 2 weeks ago
For the same reason any athlete’s performance is heavily promoted in sports media.
These are all just ads. All sports media is fundamentally advertisement.