Comment on Blue Shield of California shared the private health data of millions with Google for years
real_squids@sopuli.xyz 1 day ago“Better” ads most likely, aka more personalized.
Comment on Blue Shield of California shared the private health data of millions with Google for years
real_squids@sopuli.xyz 1 day ago“Better” ads most likely, aka more personalized.
stankmut@lemmy.world 1 day ago
Allowing Google to run an ad campaign targeting their members wasn’t the benefit Blue Cross was talking about, that’s a side effect from them not turning off the data sharing option in the Google analytics settings.
The analytics data is used for prioritizing development work. If a tool they have on the website relies on a library that isn’t compatible with a new version of React for instance, do they know how many people use it? Having analytics allows you to decide what’s worth spending the development time to maintain.