Comment on Google is killing privacy sandbox in Chrome.
gedaliyah@lemmy.world 1 day ago
Wait, isn’t this actually a step in the right direction? Can someone eli5?
Comment on Google is killing privacy sandbox in Chrome.
gedaliyah@lemmy.world 1 day ago
Wait, isn’t this actually a step in the right direction? Can someone eli5?
BigDiction@lemmy.world 1 day ago
Google has been kicking the can on ending third party cookie support for years. Chrome has such a large market share that whatever they decide to do has a huge impact on the ability to monetize content with ads.
There’s no clear direct replacement for identifying users for ad targeting outside of 3pty cookies. Lots of competing ‘privacy preserving frameworks’ but they all need buy in from many players at scale to be effective.