Comment on Temu shut off Google Shopping ads in the US on April 9; its App Store app ranking then plummeted from around third or fourth place to 58th in three days

milicent_bystandr@lemm.ee ⁨1⁩ ⁨week⁩ ago

The title misled me here, I think. It sounded like an indictment that Temu stopped showing Google ads in its product then its ranking in Google Play dropped, but I don’t think it’s that.

Sounds like Temu was paying for ads to get users, and without those ads people stopped turning to it for shopping. Also,

The timing coincided with the Trump administration’s hardened stance on Chinese imports, raising tariffs to 125%

Perhaps the actual main factor.

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