Comment on 'There Are So Few Of Us Left': Even Full-Time Games Journalists At Big Websites Are Feeling It In 2025

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chonglibloodsport@lemmy.world ⁨1⁩ ⁨week⁩ ago

I think there’s a lot of explanations for the decrease in value of the ads:

I’ve heard YouTube video ads pay a lot less to the creator than they used to. A lot of creators are struggling and feel pressured to release a lot more videos and more consistently. But this can all be measured by view counts where the numbers drop off as engagement disappears.

One of the worst things a YouTube creator can do is completely change the type of videos they make. This often gets people to stop clicking videos and YouTube’s algorithm takes this as a sign to stop recommending that creator, causing their views to drop off a cliff.

I wonder if there’s a similar issue with the ads on game review sites today. I have seen some YouTube video reviews that include a sponsored segment for a game I’d never in a million years consider playing (which has no relevance to the video at hand). Maybe if people are reading reviews the ads aren’t relevant to the games they’re playing so they never bother with them?

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