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Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

Yes, someone who promotes a product while hiding the fact that they’ve been paid to promote the product. Streamers generally say “this is a sponsored stream” to avoid lawsuits.

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Lv_InSaNe_vL@lemmy.world ⁨3⁩ ⁨weeks⁩ ago

someone who promotes a product while hiding the fact that they’ve been paid

Streamers generally say “this is a sponsored stream”

So by your own definition streamers are generally not shills?

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- glimse@lemmy.world ⁨3⁩ ⁨weeks⁩ ago
  If someone starts off saying “this is a sponsores stream” then yes, that is correct. It’s illegal to not disclose when media is an advertisement in most of the world. I’m pretty sure it’s against the TOS of most streaming sites, too.
  
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