Comment on How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows

• Auntievenim@lemmy.world ⁨5⁩ ⁨days⁩ ago

  You do understand what a shill is, right?

  source

  • glimse@lemmy.world ⁨5⁩ ⁨days⁩ ago

    Yes, someone who promotes a product while hiding the fact that they’ve been paid to promote the product. Streamers generally say “this is a sponsored stream” to avoid lawsuits.

    source

    • Lv_InSaNe_vL@lemmy.world ⁨5⁩ ⁨days⁩ ago

      someone who promotes a product while hiding the fact that they’ve been paid

      Streamers generally say “this is a sponsored stream”

      So by your own definition streamers are generally not shills?

      source

      • glimse@lemmy.world ⁨5⁩ ⁨days⁩ ago

        If someone starts off saying “this is a sponsores stream” then yes, that is correct. It’s illegal to not disclose when media is an advertisement in most of the world. I’m pretty sure it’s against the TOS of most streaming sites, too.

        source