For me, yes, but thats because im a heavy search engine user and like the customization features. We pay for the duo plan for both my husband and I. My husband doesnt use it much, maybe a handful of searches a week, but me on the otherhand I far exceed the free search limit with how often I search for things. I also love having the ability to block, lower, or raise a specific site in my results. Very satisfying to open up a shit site, see its shit, and then block it from ever appearing in my search results again.