It’s just not fun anymore.

It used to be kinda humorous in an irreverent way back in the 2000s when Google used April Fools to announce things like the Google Romance search engine, or a facility to archive all your Gmails on printed paper. It was tech making fun of itself.

But these days when the mask is fully off, and we recognise that big tech and social media has been one of the greatest problems the world has ever faced, we’re not laughing any longer.