Comment on Google To Allow Double Serving Ads.
sittinonatoilet@sopuli.xyz 4 days ago
Adtech is a scam
Recent report showed all these verification companies missed obvious bot traffic and weren’t doing anything prebid even though they were charging for it lol
adexchanger.com/…/adalytics-the-ad-industrys-bot-…
Multiple sources said that, based on the report, verification platforms appear to be blocking domains based on historical, post-bid assessments of the site’s bot traffic, rather than doing real-time, pre-bid bot blocking on an impression-by-impression basis.
Darkassassin07@lemmy.ca 4 days ago
No advertising platform has any incentive to prevent bot traffic; they actively profit from ‘failing’ to prevent it.
sittinonatoilet@sopuli.xyz 4 days ago
That’s not true
monarch@lemm.ee 3 days ago
Ad companies are often payed on “impressions” which bots that click on a link can count as. Or they are payed upfront for a ad campaign in both of those cases the incentive is to make it seem like as many people are clicking the link as possible.
sittinonatoilet@sopuli.xyz 3 days ago
I know how it works but thanks. Impressions are cpm vs cpc like you described. The incentive is to have the cleanest traffic in order to get bigger budgets from agencies. Yes, there are shady networks that will look the other way but the original comment stated everyone in the space is bot friendly.