Comment on In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies: Social Platforms are Becoming a Dominant Force in Media and Entertainment.

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Telorand@reddthat.com ⁨1⁩ ⁨week⁩ ago

When I was a teenager it was ~$12 to get a normal (non-VIP ticket) at the big multiplex and minimum wage was $9.50 / hr.

You young’n. 😉 I’m talking about when minimum wage was, like, $5 and movie prices were $2.50 or less.

But let’s take your example. I’m willing to accept the premise that movie prices have kept pace with wages (they haven’t, due to the varying pay standards you pointed out, but I’ll assume for the sake of argument). What stays relatively consistent are costs like food. Excepting the turmoil of the current US economy, those $20 would go further towards food and other necessities.

So theaters are no longer vying for discretionary income at a few dollars here or there, they’re directly competing against necessary expenses. They’ve priced themselves into a different market, and the idea that they’ve kept pace with wages is too simplified, the way I see it.

As a side note, I would love to see an economist study this. It seems really interesting.

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