thinking google is about offering you a quality search at this point is like thinking facebook is about improving your social experience. they both started like that and that’s how they hooked people up. but they have their own interests now. those interests revolve around affecting how people act and think. one central thing they need to do to fulfil those interests is controlling what people see and know… and that’s very hard to do when this pesky external content generated by other that is hard to control gets into way…