I see this misguided gripe all the time, people forget how important cultural and political messaging is for organizing and motivation.

I interviewed an old guy who fought in the spanish civil wars and he had this massive collection of pamphlets and leaflets and newsletters and posters from that period and, let me assure you, other than design, style, and medium, the messaging was consistent with current sarcastic memes and even shitposts. That stuff is important.

Effective resistance strategy incorporates many tactics. You look to your expertise, and draw strength from others where you can.