Comment on YouTube launches a $7.99 per month, ad-free Premium Lite subscription
LWD@lemm.ee 1 month ago
With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free
Oh wow. They’ll remove some, but not all, ads!
[T]he new tier won’t offer several benefits in the full YouTube Premium ($13.99 per month) subscription, like downloads, background play, or the ability to watch music videos ad-free.
Price-gating downloads seems pretty evil. The feature doesn’t cost Google any extra money. It could even save them a little server strain if a user wants to watch the same video repeatedly. But clearly, this is where Google’s surveillance pays off: they know what people want, and they know to demand an extra $6/month for it.
toynbee@lemmy.world 1 month ago
Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?
slumberlust@lemmy.world 1 month ago
It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.
toynbee@lemmy.world 1 month ago
I appreciate the information and that you took the time to answer, but I hate that combination of words.
Still … Thank you for the response.
LWD@lemm.ee 1 month ago
It definitely sounds a tad dehumanizing, and I’m not sure if that’s intentional or not…
catloaf@lemm.ee 1 month ago
Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.