I just canceled my youtube premium account after about 7 years of constant membership.

The recent price increase was crap. The service I receive hasn’t improved - actually with their shitty compression even on “4k” videos my enjoyment has really decreased.

But, the big driver were ads. With premium I didn’t see ads, instead I was increasingly bombarded with “words from our sponsor” all over videos.

Anyway, I recommend freetube. For now at least, it actually blocks all ads including sponsor blocks.

I won’t pay a monthly fee to be google’s advertising product.