android user now but basically… it might be that most of us Americans try to take the path of least resistance or whatever doesn’t give us headaches. I mean like, almost everything we do (except taxes) are pretty simplified. And even for taxes, we can LITERALLY pay for services to simplify or do it for us ( like wtf, this is kinda stupid). Apple does a good job of making it an easy experience.

1. easy to use - like an automatic car vs manual car.

2. popular apps just work - I don’t think its a problem now but I remember when some social media apps were just broken on android vs iphone.

3. a lot of the software looks pretty clean and fancy. Gives it a polished experience.

4. HARD TO LEAVE - Apple products work better with other apple products. Once you leave, you basically lose out on all the purchases you’ve made over the years.

5. Apple store support - life saver for most people

Hell, trying to adjust from typing with iphone keyboard to android keyboard took longer than expected.

Also our government issues out iphones for fed employees.