Conservative politicians always need someone or something different to blame for made up reasons. While the right has historically berated LGBT, they will bring one issue or another into focus.

They identify something as problem, tell people that the root of all of their problems is that something. If I blame my issues on something else and then tell people I am their savior and the only person that can fix that problem, I could end up looking like a hero when I do absolutely nothing about it.

Also, stupid people in large groups are easy to manipulate. If one or two people start getting mad about something, the whole group will latch on to that emotion. A couple of key words or chants are of use too! If you have ever seen a trump rally, he just says a few key words to piss people off (Mexicans, immigrants, tans, libruls, etc…) and whatever else he says after that is irrelevant.

Most importantly, the targets of hate need to be vulnerable but portrayed as extremely evil.

If you browse through conservative media, notice they rarely reference anything about policy or improving the lives of people. If they do, it’s directly tied to blaming others for a problem. (Left media can be just as bad, but are nowhere near the machine of bigotry that right media is.)

I could go on for a while, but you should get the idea.