It stems from General Magic - look them up on WIkipedia. I saw this quote and realised how forward thinking those guys were "In 1990, Porat wrote the following note to Sculley: “A tiny computer, a phone, a very personal object . . . It must be beautiful. It must offer the kind of personal satisfaction that a fine piece of jewelry brings. It will have a perceived value even when it’s not being used… Once you use it you won’t be able to live without it.” Nailed it.