As someone who watched the super bowl and actively looked at posts in the fediverse on my second screen, I think that @laurenshof@indieweb.social missed out on posts because he looked under the “superbowl” hashtag which had been taken over by people posting owls. Quite a few posts about the game and the halftimeshow happened under inconsistent hashtags like #nfl, #sblix, #superbowllix, #halftimeshow, #superbowl2025, #superbowlhalftime, #kcvsphi, etc. Some people used no hashtags at all and I found their posts by fulltext-searching for terms like “Mahomes”. Mainly seemed to me like people werent in agreement with each other on which hashtag to use for their posts.