AI makes it worse though. People will read a website they find on Google that someone wrote and say, “well that’s just what some guy thinks.” But when an AI says it, those same people think it’s authoritative. And now that they can talk, including with believable simulations of emotional vocal inflections, it’s going to get far, far worse.

Humans evolved to process auditory communications. We did not evolve to be able to read. So we tend to trust what we hear a lot more than we trust what we read. And companies like OpenAI are taking full advantage of that.