I am not in academia but did participate in published research both in college and in a job as a lab assistant afterward. I don’t really think your analogy holds up. There is literally no cost to such a change; scientists just need to start READING and CITING papers from free, alternative journals for them to be legitimized. The profit incentives of the universities, private industry, and government are not affected by the choice of the medium of exchange of ideas. Only the journals’ pockets.