They could have made their own advertising network and force it to be used instead.
Comment on Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
ryedaft@sh.itjust.works 2 months ago
How would Steam get paid for their services if all your income was from ads?
x00z@lemmy.world 2 months ago
ryedaft@sh.itjust.works 2 months ago
They could. That takes a lot more employees than they have and would mean that they were the place with all the shitty free games.
Sibbo@sopuli.xyz 2 months ago
Well, they could just require publishers to share the ad revenue.