No. Apple TV is 2 different products with this name. Apple TV+ is a subscription based TV streaming service. Like Netflix and Disney+.

The other one, Apple TV, the one Sonos is copying, is a piece of hardware that plugs to your TV and downloads apps to connect to the other streaming services. This hardware piece is comparable to an Amazon Firestick, a Google Chromecast, Nvidia Sheild, Roku, and a slew of cheap Android TV boxes.