Yes Fediverse software can challenge the tech giants,
but we can and must expect them to fight against it as soon as it gets on their radar!

They’ll likely will attempt to do so by:

• Censorship: Keeping it out of the feeds/search results of their users.
• Propaganda: Putting it in a bad spotlight (e.g. marking it as security risks on their own platforms).
• Direct Attacks: E.g. DDoS attacks and/or bot user networks spreading bad content on the Fediverse platforms.

We should already try to harness ourselves against the direct attacks.
And help with spreading Fediverse software through WOM (Word-Of-Mouth) marketing,
since the tech giants certainly will not help it spread themselves.

The Fediverse is one of the few sparks of hope I have remaining lately,
let us ignite these sparks together into something bright!